Platforms grade their own homework. We don't let them.
Always-on intelligence across YouTube, TikTok, Facebook and Instagram — de-duplicated reach, daily content performance and Digital GRP equivalents in TV-buying language.
A Brillanz Group company
Know your audience. Own your market.
Pakistan's independent audience measurement system for TV and digital — verified in near real time, transparent by design and comparable across screens.
A market cannot price, plan or negotiate with confidence until it can trust the signal.
TV signalIndividual-level ratings
Digital signalDe-duplicated reach
Market standardIndependent
The broken trust problem
The market is full of numbers. Very few are measurements.
A PKR 97bn+ advertising market is still being priced with incomplete evidence.
TV relies on a tiny, dated panel that reports tomorrow. Digital relies on figures supplied by the platforms selling the inventory. Neither gives the market a standard it can fully inspect, challenge or trust.
TV panel: too smallDigital dashboards: seller-reportedPlanning: no single trusted language
Market at stakePKR 97bn+
Annual advertising market making decisions on incomplete data.
TV sample<2,000
TV panel homes meant to represent 240M+ people.
DelayD+1
Audience data that only arrives the next day.
Verification0
Independent verification of platform-reported digital numbers.
Two instruments
Different screens. The same demand for truth.
BoltAI measures digital audiences. TAM measures television audiences. Both turn behaviour into evidence the market can inspect and use.
TAMTelevision Audience Measurement
Real-time TV ratings. Individual-level. Transparent.
A fresh 2025 national panel combining hardware and mobile people meters — near-real-time ratings, individual viewer presence and a published, auditable methodology. Live across panel households today.
Different screens. One standard. A common language for the market.
Commercial impact
Measurement changes the commercial conversation.
Trusted evidence changes what broadcasters can defend, what advertisers can prove and how quickly the market can act.
01Defend your rate card
Put auditable evidence behind pricing and negotiation.
02Prove digital reach
Replace four platform silos with one verified view of reach.
03Decide in real time
See audience movement while there is still time to respond.
04Plan across screens
Plan TV and digital in a comparable market language.
Trust architecture
Trust is engineered into the system.
Ownership, transparency and auditability are part of the architecture — not claims added at the end.
Owned stack100% in-house IP
The capture, matching, analytics and reporting stack is owned and built in-house.
Regulatory fitPEMRA-aligned
Designed for regulatory oversight and independent audit from day one.
MethodTransparent methodology
Panel weights and hybrid logic are explainable, published and challengeable.
Digital scaleExclusive partnership
BoltAI works in exclusive partnership with Tubular Labs, the world's leading social-video measurement platform, tracking 15 billion videos across 40+ markets.
Platform accessFirst-party signals
Measurement draws directly from the platforms themselves — first-party access across YouTube, Facebook and beyond, not scraped estimates or guesswork.
PrivacyFingerprints, not audio
TAM uses privacy-safe cryptographic audio fingerprints. Raw audio is never stored.
Built for the ecosystem
One standard. Four stakeholders. Fewer arguments.
Broadcasters, advertisers, agencies and regulators work from the same evidence — with the views each one needs.
Adopt the new standard
Make decisions on evidence, not estimates.
Adopt the independent audience standard built for Pakistan's converging TV and digital market.