Real-time TV ratings Pakistan can finally trust.
A fresh 2025 national panel. Individual-level presence. Near-real-time reporting. A published methodology the market can inspect.
Fewer than 2,000 homes speak for 240 million people. The verdict arrives tomorrow.
That is too small, too opaque and too slow for the market it is meant to price.
2018 survey foundation
A fast-changing population is still being interpreted through legacy assumptions.
No individual presence
Household viewing does not reveal which individual was actually present.
Hidden weighting
The market cannot properly inspect, reproduce or challenge the weighting logic.
D+1 reporting
By the time the rating arrives, the programming window has already moved on.
Built to reveal who is watching — while it still matters.
The system is live across panel households today: capturing, matching and reporting audience behaviour.
A current establishment foundation replaces inherited assumptions.
Pakistan's first individual-level TV measurement, including presence across multi-TV households.
See audience movement while programming and buying decisions can still change.
Audio becomes a non-reconstructable fingerprint on-device. Raw audio is never stored.
From sound in the room to a verified rating — without storing the audio.
Four coordinated inputs turn living-room audio into a privacy-safe, auditable audience signal.
In-house devices capture the ambient TV signal inside panel homes.
The mobile meter identifies the participating individual present with the TV.
Every monitored broadcast becomes a reference fingerprint for matching.
Audience and reference fingerprints converge to produce a timestamped, auditable rating.
Accuracy that survives the living room.
Validated in controlled tests and real Pakistani homes — across noise, distance, low volume and varied environments.
People meter field detection accuracy.
People meter lab detection accuracy.
Mobile meter field detection accuracy.
Mobile meter lab detection accuracy.
Live today. Deployed and collecting data across panel households — not a pilot, not a slide.
TV and digital are converging. The measurement will too.
The roadmap connects TV and digital planning through unified reach curves and integrated workflows. Automated ad verification follows — turning airing logs into evidence and cutting billing disputes from weeks to hours.